Frequently Asked Questions
That Sugar Film is available in many countries around the world. For a list of all countries where the film is or will soon be available and for local distributor links, please visit the international ‘Buy Now’ page.
If your country isn’t listed, unfortunately we don’t have a confirmed distributor in place and we can’t service any screening or sales requests.
Please check back regularly to see if a local distributor has come on board or email Metro Films if you’re an established distributor and are interested in licensing the rights for your territory
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Damon has set up the Mai Wiru Sugar Challenge Foundation to help reduce sugar consumption in some very special Aboriginal communities in the APY Lands.
We are working with some amazing organisations to ensure that the film has a far-reaching impact.
Our outreach partners include:
If you’re an organisation or individual whose work is aligned with the goals of the film, please contact: firstname.lastname@example.org.
If you are only having small amounts every now and again and are having no refined sugar then it is okay. Remember honey is very high in fructose so we wouldn’t recommend having too much. Fructose turns to fat in the liver.
Damon says that the only sweetener that seems okay is stevia. It comes from a plant that is native to Paraguay. Some people even pick a leaf straight from the plant and put it into their tea.
Some people are still able to consume sugar and won’t feel its effects. Damon is the opposite. If he has something sweet, he will just want more of it. As a result he mainly avoids it but still eats most fruits but especially likes blueberries, melons and the occasional banana in his smoothies. That said, he still loves very dark chocolate but Zoe knows not to buy a large block of it or it will be gone by morning!
For those wondering how we came to 40 teaspoons a day for the experiment, it wasn’t easy. Sugar is now hidden in so many foods that it is difficult to get a precise measurement. As a result there are lots of different figures flying around.
Remember that my experiment included 40 teaspoons, which was a combined amount of sucrose (table sugar) PLUS fructose (which is one half of table sugar and is also found in fruit juice, fruit smoothies and dried fruits that wouldn’t be regarded as ‘added sugar’)
The first place we went to was the ABARE website (Australian Bureau of Agriculture Resource Economics). They say that up to 63kg per person of sugar is ‘available’ for the food supply. This equals 1.2 kilograms per week per person and equates to over 40 teaspoons a day.
Then we used the most recent data from the National Nutrition Survey done by ABS and this revealed that 19-30 years olds are consuming 40 teaspoons of sugar per day. This ABS survey took some work to decipher as the original figure has an astrix which informs the reader that the survey may have under-reported the amount by 17%. Thats how we got to 40.
This 40 teaspoons is a measure of total sugar, not just ‘added’ so we had to calculate the amount of lactose too ( the sugar in dairy), which was about 8% of total sugar intake, or roughly 3 teaspoons a day. So really, there is around 37 teaspoons a day of the sugars we were focusing on. As you can see, complicated stuff.
Finally, because we wanted the film to have international significance, we looked at some overseas stats and discovered that Canadian teenagers were consuming 41 teaspoons of added sugar a day. Remember, these figures are averages so many others are eating more than that.
In fact we were also sent an article from the UK where some children where having up to 70 teaspoons of added sugar on some days!
A nutritionist from the Aboriginal community that we visit in the film had also reported that some of the locals were consuming up to 66 teaspoons of sugar a day.
This is why it felt right to land on 40 teaspoons. But remember this is not 40 teaspoons of added sugar only (sucrose), my experiment also included fructose from juice, smoothies and dried fruits. Its important to remember that when we were evolving fructose was very rare, it was only found in seasonal fruits, very small amounts in vegetables, honey (if you were brave to take on a hive) and in the nectar of some flowers. Now it is found in around 80% of our food supply.
The simple message of the film is that whether its 30 teaspoons or 50 teaspoons, the reality is that we are having way more sugar than is recommended.