THAT SUGAR FILM started as one man’s journey to discover the bitter truth about sugar. Australian actor/director, Damon Gameau embarked on a unique experiment to document the effects of a high sugar diet on a healthy body, consuming only foods that are commonly perceived, or promoted to be, healthy.
Over three years of development and production, Damon and his crew travelled the world to interview experts at the forefront of researching the impact of current levels of sugar consumption. The film is now the highest grossing Australian cinema documentary of all time, and has had major releases across New Zealand, the UK, Canada, South Africa and the United States with releases in many more countries around Europe, Asia and the America’s coming up in late 2015 and 2016.
An initial journey to create THAT SUGAR FILM has now evolved into an event bigger journey to empower consumers around the world to make healthier food choices for themselves and their families, focusing on the dangers of a high sugar diet. This journey has taken Damon to address the UK and New Zealand Parliaments, meet with the LA Lakers, screen for the Royal College of Medicine in London and appear on TV screens via the BBC, The Today show and Dr Oz in the US.
Through the generous support of our philanthropic and strategic outreach partners we are fortunate to now be driving change in many different areas, including through hundreds of Australian schools and our new free smartphone app is allowing users to track their sugar consumption every day in a fun and engaging way.